Over the past five years, there has been a rapid rise in the number of “cougars” present in the urban night life scene across the country. This new trend has drastically changed the modern dating scene.
The term “cougar” refers to a woman over the age of 35 who regularly dates men a decade or more younger than they are. Many of these women are financially established, very confident, attractive, and looking to have some fun.
While American society frowned upon cougars 10-20 years ago, changes in society, especially pop culture, have altered public opinion on the phenomenon. Saturday Night Live skits disparaging cougars have been replaced by a reality TV show called “The Cougar” (airing on TV Land), and ABC is currently developing a new sitcom starring Courtney Cox called “Cougar Town.”
Of course, this phenomenon wouldn’t work if there weren’t a growing number of women embracing their cougarism and an equally growing number of young men who are more than happy to date them.
So why are so many sparks flying between cougars and young guys? There are a few factors that have probably influenced the rise in this new dating trend.
Many cougars are either divorced or have just not met that right person yet, and many of them are looking to have some fun for a little while before settling into a serious relationship. Younger men provide them with a more fun relationship than an older man who is saddled with an ex-wife, kids to take care of, and a job that requires their all-encompassing attention.
However, there is probably a more important factor in the rise of the cougar. More than ever before, women in their late 30’s, 40’s, and early 50’s are maintaining an attractive appearance. This is most likely due to an increased emphasis on fitness in our society, as well as the rapidly growing acceptance of plastic surgery.
With a tummy tuck, breast augmentation, or facelift, many cougars can look a decade younger overnight. Since many of these women make more than $75,000 a year, they can certainly afford to undergo these cosmetic enhancements. As a result, many younger guys do not view these cougars as an “older woman” in the traditional sense of the term. Similarly, many of these women prefer to date younger men who still take care of themselves and are equally attractive.
It is uncertain whether this trend will still be prevalent 10 years from now, but at the moment, cougars are here to stay. Check them out at your local bar or night club. One of them just may give you her number.